Before starting this blog let me introduce myself. I am Anisha Gaya from Charles Telfair Institute, Mauritius. Doing my last semester, I am actually doing PR 393, Business Capstone, as well as doing PR 300 again as last semester I was not able to pass this module with flying colors marks! Thus, this semester, with 3 modules, its quite a tough and hectic one as all three modules are composed of facing "real" situations and not just reading books and calculated exams.
Concerning my internship at the Central Water Authority (Mauritius) which is a Governmental organization, I have reached approximately my 22 days of internship and actually planning to do one or two weeks more as the Communication Director is planning to do a : "Save Water Campaign" during the following weeks and this shall be an additional experience for me as well as help me to include additional works in the final report.
As for the past weeks, till my last blog and the "World Water Day"(WWD), which was held on the 22 & 23 March 2011, we did a lot of follow up such as debriefing sessions with all the members who participated in the event. During the debriefing sessions, we all gave our view points about what went right and wrong, what could be done better for next year event. However, all the members did agree that this year was the best WWD ever organised.
As for me and my contribution to the organbisation, the Communication Director asked me to prepare a Press Book concerning the World Water Day. Since my 1st to my last PR modules done at CTI, never did i hear about what was a Press Book. When the Communication Officer mentioned it, I didn't not asked what was really a Press Book about as i thought i shall find it on the Internet. But to my great surprise, on the Internet a press book was only described as photo albums. The next day (last week) i went and asked about the Press Book to the Communication Direction and then he explained to me what it was all about.
In fact, a Press Book is an evidence about an event. An evidence that the event was indeed held and somewhat a proof that is kept in the organisation. For example if someone whats to know about the event, the Press Book contains materials (records) such as :
- What is the event about-An introduction
- When and where was it held
- Happenings (steps) during the events-Program
- Press releases
- Public opinions
- Experiential Marketing
- Media Kit
- and summaries in terms of press & online coverages- for example what the press( TV, Radio, Newspaper or internet) communicated about the event.
That's all for this blog. Till my next one, I hope everyone is enjoying and almost done with their internship.
Regards,
Anisha Gaya
Hello.
ReplyDeleteI guess that I might be one of your first readers, isnt it? :-)
So, a press book is some kind of "minutes of meeting", except that it talks about everything in the event instead of the meeting. Right?
Good luck for this module!